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Category: Anniversary University

Your Company Milestone Anniversary; A Once-in-a-Lifetime Opportunity

By Lisa Alonge

Founder, Anniversary University

Anniversaries are momentous occasions. They remind us how far we've come and encourage us to reflect on where we are going next.  If you have been given the opportunity to lead a company anniversary celebration,...More

The Ultimate Starter Guide to Making a Company Anniversary Video

By Vern Oakley

CEO & Founder, Tribe

When I started Tribe Pictures nearly forty years ago, there were only a handful of corporate video production companies out there, so companies who wanted to harness the power of video had a clear path...More

Peers Share Insights into Planning a Milestone Anniversary

By Lisa Alonge

Founder, Anniversary University

I asked your peers questions to provide you with insight into anniversary planning. Each led notable milestone anniversary campaigns and presented at The Anniversary Forum. If you want to learn more, contact us to gain...More

200th Anniversary of Colgate University Planning Insights

By Laura Jack

VP Communications at Colgate University

Colgate University launched the Bicentennial with a kickoff weekend in September 2018. That one short sentence belies the scope of the project and years of teamwork that went into the celebration, which was presented online,...More

Planning a Milestone Anniversary in Under a Year? Three Foundational Items to Set You Up for Success.

By Kathryn Nason

Lead for 50th Anniversary of Intel

Anniversary planning takes time. Most large companies begin planning for a significant milestone 1-2 years prior to the launch date. There’s so much to think about, even at a high level- the purpose of the...More

Leveraging Stakeholders to Strengthen Your Anniversary Celebration and Deepen Relationships.

By Kari Evans

Executive Director, Bicentennial University of Virginia

Kari Evans was a key speaker at The Anniversary Forum in 2019 and is a Milestone Master with Anniversary University conducting Anniversary Visioning Workshops. Institutional anniversaries offer a unique opportunity to engage and connect with...More

A Pause to Reflect: 100 Years as a Public Company.

By James Quincey

Chairman and CEO, The Coca-Cola Company. This article is sourced from the public domain.

This article is sourced from the public domain. Coca-Cola began in 1886 not as a company, but as a single drink. I doubt the man who created Coke, John Pemberton, could have imagined he’d invent...More

Dear Leader,

By Lisa Alonge

Founder Anniversary University®

It is with great anticipation and pleasure that I’m sending you the inaugural Anniversary University® newsletter. You’ve been selectively chosen to receive the Compass Points newsletter because you are part of the team handed the...More

Planning the Green Bay Packers 100th Anniversary Celebration.

By November 15, 2019

Article excerpt edited from the NFL “Elevating the Fan Experience.” Authored by and printed with permission from the NFL

The Packers celebrated their 100 Seasons during the 2018-19 season, however the planning for the year-long event started five years ago, prior to the official launch. With key stakeholders identified and ranging from Senior Executives,...More

More Than Just a Party.

By Kevin Bishop

VP IBM Global Brand System

Anniversaries are wonderful. They provide us all with ready-made moments to reflect on past achievements and celebrate success. In our personal lives, birthdays and anniversaries mark out the passage of time and a “big birthday”...More

Rutgers 250th Anniversary Planning Insights.

By Matt Weismantel

Senior Director, Rutgers 250

Since leading our award-winning 250th anniversary at Rutgers University, I have often been asked: what were my most important responsibilities as the celebration’s executive director? My main role, quite literally, was to become a conductor...More

Lessons From Leading the Steelcase Centennial.

By Michael Merk

Dir. Communications, Steelcase

As communication professionals, we have learned to handle any critical situation on a 24/7 basis. We’ve trained our teams to listen, respond and monitor the relationship with our stakeholders. We’ve prepared our executives and guided...More

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